When it looked like 2025 was going to kick off with a total shutdown of TikTok in the U.S., many of us turned to Instagram, YouTube, and even streaming to find the cleaning inspiration normally associated with “CleanTok.” TikTok, however, is back and may never disappear at all, which means we are (for now) free to return to the app for all our scrubbing, dusting, decluttering, and organizing needs. Whether you’re a longtime user of the video-sharing platform or want to get in on the action now that you’ve been given a second chance to explore TikTok, here are some of the best CleanTok accounts to follow.
@organizingspacesbykim, 178.2k followers
If you need organizing inspo, @organizingspacesbykim is one of the best options for you on TikTok (you can also find Kim and her very-organized home on Instagram, where she has an even bigger community of followers). What I love about this account is that it’s run by a mother of two who is very communicative with followers and posts a lot of pure inspo in the form of before-and-afters that can motivate you to make similar changes in your home. Her cabinet organizing is especially top-tier.
@cleanthatup, 1.8 million followers
If you’re into watching someone de-grime truly dirty stuff, Brandon Pleshek, a third-generation janitor with nearly 2 million followers, is for you. On TikTok, YouTube, and Instagram, he shares simple hacks that make the job of cleaning just a little easier and demonstrates how to bust through the dirtiest situations—and he does it all with a positive outlook and encouraging demeanor.
@nowitsclean, 1.7 million followers
I like @nowitsclean because the creator, Lori, isn’t boxed into her own niche. Yes, she shares cleaning tips (often inspired by direct questions from followers who have specific needs to address), but she also films beauty and lifestyle content, so you get a nice variety in your feed. She recommends products that she swears by, so you can duplicate her results, and brings a sunny disposition to tidying up that is really appreciated.
@cleanmyspace, 22.3k followers
The creator of @cleanmyspace, Melissa Maker, is far from new to this: She’s been a YouTube guru for a while, amassing over 2 million followers for her cleaning content on that platform. Over on TikTok, she shares quick, effective cleaning tips and inspiring organizational before-and-afters. She is funny and irreverent at times, not taking herself too seriously while also sharing straightforward advice on what products and techniques really work.
@buildandcreatehome, 2.1 million followers
The clips on @buildandcreatehome are really well-produced and almost cinematic, which elevates them and makes them pretty inspiring—but they’re also full of useful information, which is where this account really shines. A lot of the videos are about home reno or woodworking with some cleaning and organizing mixed in, so if you’re someone with a lot of major home projects, this is where you’ll find motivation.
@sparklingwithdemi, 700k followers
For pure, straight cleaning content, @sparklingwithdemi is unbeatable. The clips are direct and issue-focused, demonstrating how to clean ovens, cupboards, carpets full of pet hair, and more. You get product recs and simple examples of precisely what to do with them, no matter which specific issue you’re facing in your own home, all from the perspective of a pro who cleans other people’s homes for a living.
@cleanwithnessa, 3.8 million followers
You don’t get to nearly 4 million followers without posting great content, so @cleanwithnessa is trustworthy from the jump. There are two main kinds of videos on this account: deep cleans and organizing inspo. I love the organizing ones because it’s great to see how someone else puts together, say, a cabinet full of snacks and figure out how I can replicate that organization in my own cabinet.
@keep_it_organised, 1.5 million followers
If it’s not obvious by now, I love organizing accounts. Seeing which products and approaches someone else uses to manage all their stuff is pretty illuminating and inspiring, which is especially true when watching @keep_it_organised do it. In clip after clip, this account shows you how to organize efficiently and easily, turning small spaces into perfectly curated organizational oases.
@morethancleaning, 953.6k followers
Ileana, the creator behind @morethancleaning, has been steadily gaining followers for years—she posts about her experiences as a pro cleaner and what she recommends for various messes, and she does it all in a relatable, approachable way. You feel like you know her after watching just a few clips, so it’s like cleaning with a friend. She usually reposts her cleaning tips in Spanish, too, thus appealing to a wider audience.
@pairswellwithwhine, 785.6k followers
On @pairswellwithwhine, you’ll watch Cary, a funny, engaging creator who shares walkthroughs of how she cleans basically everything in her home, plus adds commentary and even does giveaways. Cary’s relatable—she doesn’t put a veneer of perfection over everything to make you feel like your life doesn’t compare to hers. Rather, she wants everyone to succeed and shows you how it can be done.
@cleaningwithgabie, 2 million followers
Watching Gabie Vigneault on @cleaningwithgabie is soothing, since she does thorough refreshes that take you through all the stages of cleaning a particular thing, whether it’s a bed or a big load of laundry. She offers tips, product recommendations, and the satisfaction of seeing a project all the way through.
@vanesamaro, 5.7 million followers
Vanesa Amaro is a heavy hitter on CleanTok, where she has almost 6 million followers who tune in to the @vanesamaro91 account to learn all about cleaning every inch of their homes. From fridge vents to interior doors, she dives into the nitty gritty, hyper-focusing on overlooked spaces that can get way too dirty and offering simple tips for sprucing them up.
@cleanwithrab, 559k followers
On @cleanwithrab, you’ll watch the self-proclaimed “Cleaning Dad” tackle the kinds of messes that go with being a parent, plus a ton of other universal issues. Stains on your carpet? Scuffs on your sink? Dirty blinds? He covers it all and offers cheap product recommendations that are accessible to cleaners on any budget.
@livecomposed, 733.1k followers
Azure MacCannell, who runs @livecomposed, uses TikTok, Instagram, and YouTube to try out viral cleaning hacks, demonstrate products, and share tips for saving money while maintaining a clean home. Interspersed among the straightforward cleaning tips are cooking and organizing ideas, too, for a well-rounded look at all the ways you can upgrade your home life.
